Based on Bhagavad Gita Chapter 10, Text 18
Love has its own life, and it needs its own food to survive and thrive. The food that love feasts on is the glory, the beauty and, in fact, every attractive quality of the beloved.
This universal principle underlying all love is the basis of the primary activities of devotional service: hearing, chanting and remembering Krishna. The more we hear, speak and think about Krishna, the more we feed our tender love for him. And the more we nourish our love for him, the more it assumes its own life and speed of growth. It grows faster, thereby making us even more eager to hear about Krishna.
Increased contemplation on Krishna and enhanced love for him mutually enrich each other in a joyous and glorious cycle that fills our heart with divine ecstasy. Though such ecstasy may be presently unknown to us, we can glimpse it by hearing the words of those devotees who are relishing it. The Bhagavad-gita (10.18) shares with us one such first-person account when Arjuna expresses unabashedly his intense and immense longing to hear Krishna’s glories ceaselessly.
Read More – http://www.gitadaily.com/2012/06/02/why-miss-the-feast/